Sustainability buzzwords are everywhere. “Clean.” “Responsible.” “Eco-conscious.” Everyone’s talking, but who’s actually doing the work? Here’s one way to tell: look for bluesign®.
We’re proud to share that 75 Storm Creek pullover and quarter zip styles are now officially certified as bluesign® PRODUCT. This is a major milestone for us and a meaningful step forward for the promotional products industry. This isn’t a quick win or a shiny badge. It’s the result of years spent rethinking how we design, source, and produce the gear you love…and refusing to settle for “good enough" (we are Seekers of Better after all).
Why bluesign® PRODUCT Matters
bluesign® PRODUCT is one of the most rigorous, respected sustainability standards in the apparel world. It verifies that a product is made with:
- Safer, more responsible chemistry
- Lower environmental impact
- Smarter use of water and energy
- Better protection for workers
- Verified transparency from start to finish
To earn bluesign® PRODUCT status, a garment must include at least 90% bluesign® APPROVED fabrics and 40% bluesign® APPROVED components (like zippers, trims, etc.), and be produced in facilities that meet strict environmental and social criteria. Every step, from raw materials to finished product, is evaluated.
In other words: no shortcuts. No greenwashing. No guesswork.
What This Matters for You
When you choose Storm Creek, you’re choosing:
- Clothing made with safer materials
- Styles that are easier on the planet
- Products backed by third‑party verification
- Gear that performs outdoors and aligns with your values
You get the same comfort, durability, and performance you expect from us now with even more confidence in how it’s made.
Seekers of Better, Through and Through
If you know Storm Creek, you know our internal mantra: Seekers of Better. It’s how we design. It’s how we source. It’s how we show up.
Jenn Sugiyama, Brand Services Manager at bluesign, saw that firsthand:
“I was impressed that the team had bluesign and bluesign® PRODUCT as a goal before joining as a System Partner. It was one of the ways they were ‘seeking better’ to increase the sustainability in their systems, suppliers, and products. Achieving bluesign® PRODUCT is not an easy task.”
What's Next
This milestone is huge, but it’s not the end of the story. It’s the beginning of a bigger one.
With 75 certified styles, we’re already working on expanding bluesign® PRODUCT across more of our assortment. More verified fabrics. More responsible components. More measurable impact. Because being Seekers of Better means we’re always moving forward.