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Eye On Apparel: A Trend Toward Transition

Eye On Apparel: A Trend Toward Transition

Every year, distributors break from the PPAI Expo, traditionally held in Las Vegas, with a much broader understanding of current and upcoming trends in the promotional products industry. Presenting the most innovative details in fabrication, functionality and design, distributors return home with knowledge of new sought-after features to consider for clients’ projects and promotions in the year ahead. And even though this year’s show was held virtually rather than in person, a few trends made their way to the forefront, reflecting growing social movements, popular activities and consumers’ evolving needs. This year, trending themes in apparel for the 2021 year highlighted utilitarian jackets for work and outdoor play; versatile hoodies, including cropped styles; and sharp polos to wear at the office and in Zoom calls, with eco-friendly elements adding a popular twist to almost every introduction.

With the split in workers looking to return to the office and those who prefer to stay home, and with uncertainties still surrounding the pandemic, companies can benefit from offering apparel that’s a mix of work-appropriate, work-from-home-appropriate and outdoor adventure, in styles that are timeless and endlessly useful, particularly in today’s world.

One such style is Storm Creek's Innovator Jacket.

The Innovator is an eco-insulated hoodie made from 100-percent recycled materials. Featuring a smooth exterior and a quilted interior with quilted side panels, zippered hand pockets and an interior chest pocket, the jacket also features a three-piece adjustable hood, elastic piping at the sleeve openings and a drawcord at the hem, ensuring a perfect fit. Its outershell is made from 100-percent recycled 20D fine denier, recycled, woven nylon, and its insulation is 100-percent polyester, of which 35-percent is recycled. Choose from Olympic blue (shown), nickel and black for men, and dusty rose, platinum and black for women. Available in men’s S-3X and women’s XS-3XL.


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