Happy Promotional Products Work! Week.
Each year, professionals in the promotional products industry celebrate (and educate on) the power of wearables, drinkware, tech, and more. Most people don't realize how big the promo industry really is! It feels like logoed pens, mugs, and t-shirts show up out of thin air. Behind the scenes suppliers and distributors from companies big and small work together to delight end-users with branded merchandise that positively represents their company. Promotional products are something the average Joe most-likely doesn't think twice about. What do you think of when you hear the word "advertisement?" Today, when thinking of advertisements, pop-ups, unskippable videos, and distracting banner ads, come to mind. Thirty years ago, people would answer with billboards, print ads, and tv commercials. But why does no one think of promotional products? Because they aren't trying to sell you anything. The first promotional items were actually engraved coins and jewelry distributed in 312 A.D. by Constantine the Great. Promo is the best form of advertising for your brand or idea because it simply provides people an exciting item leaving them with a positive connotation. C'mon who doesn't love free stuff?! Okay...but why does this matter?
- Digital advertising is quickly losing its credibility. A 2018 study by Choozle found 43% of consumers reported having negative feelings about digital ads, compared to just 34% in a similar survey conducted the year prior. Because of the negative sentiment around digital advertising, advertisers should look to promo.
- According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising! Plus, recall is highest for apparel items, as 85% of consumers remember the advertiser that game them apparel.
- Now more than ever people are looking to buy environmentally friendly products. The promotional products industry is doubling down by sourcing and creating eco-friendly products. About 48% of people have a more favorable opinion of the advertiser if the promo product they received was environmentally friendly. At Storm Creek, we are transforming our entire product line so that every style has a sustainable component by the end of 2021.
- All in all, promotional products are the way to go if your brand is looking to build a better bond with customers by providing them value with useful everyday items!
If you're building a brand, do it better with Storm Creek. Learn more about our role in the promotional products industry by reading our case studies. Check out our corporate sales page to get started on a custom apparel project today!